By Ria Mehra | Entertainment Editor, The Culture Chronicle
In an unprecedented move that is already generating applause across the live music and fan communities, SR Entertainment, the promoters behind the upcoming Bruno Mars: Cosmic Vibe India Tour, have decided to not sell tickets via BookMyShow, Paytm Insider, or District app — the dominant players in India’s event ticketing ecosystem.
Instead, all tickets for the Bruno Mars India shows — in Delhi, Mumbai, Bengaluru, and Guwahati — will be sold exclusively on the official platform: www.srentertainment.in.
The reason? A firm and strategic stand against ticket scalping, black marketing, and unfair access — issues that plagued recent mega-events in India including Coldplay and Travis Scott.
�� A SYSTEM BUILT FOR FAIR ACCESS, NOT PROFITEERING
"After witnessing widespread scalping and inflated resales during past concerts, we made the call early on: we are not going to let genuine fans lose out to bots and black-market operators," said Rakesh Mehta, Founder & CEO of SR Entertainment.
This time, every ticket booked on SR Entertainment’s official platform will be digitally authenticated and personalized, ensuring maximum transparency and control.
Here’s how the ticketing system works:
· ✅ Unique QR Code: Every ticket issued will have a non-transferable, one-time-use QR code
· ✅ ID Verification at Entry: Entry will be granted only after QR scanning + soft ID check at the gate
· ✅ One Person = One Seat: Limits will be imposed per booking to prevent hoarding
· ✅ No Third-Party Resale: Tickets purchased cannot be resold or forwarded via other platforms
This QR-based entry protocol ensures fans purchase legitimate tickets and keeps scalpers and unauthorized vendors out of the system.
�� BRUNO MARS INDIA TOUR: WHY THIS MATTERS
The Bruno Mars: Cosmic Vibe India Tour 2025 is set to be one of the biggest international concert series in India’s history, with Mars performing across four cities in November:
· Delhi (Nov 21)
· Mumbai (Nov 22)
· Bengaluru (Nov 28)
· Guwahati (Nov 29)
With a massive stage production, Mars will bring his full international band, choreography, and signature funk-pop sound to India for the very first time.
�� ASSAM TAKES CENTER STAGE: A CULTURAL SHIFT IN GUWAHATI
Perhaps the most groundbreaking chapter of this tour is unfolding in Guwahati, Assam, where Bruno Mars will become the first global pop icon to perform in the Northeastern region of India at this scale.
Held at the ACA Stadium, the concert is expected to draw thousands of fans from across Northeast India, Bhutan, and Bangladesh — marking Assam’s emergence as a new entertainment destination.
“This is no longer just a local stop. With Post Malone also scheduled to perform here in December, Guwahati is on track to become India’s next live music frontier,” said event strategist Maya Baruah, who has worked closely with cultural bodies in the region.
�� INDUSTRY REACTION: A TIMELY CORRECTION
Fans, venue managers, and even rival promoters have acknowledged that SR Entertainment’s model is bold but necessary.
“A centralized, authenticated system is what India desperately needs. When Coldplay came in, people were paying 4x on resale just to attend. This shuts that down,” said Siddharth Jain, an industry insider and former VP at a major ticketing app.
�� WHAT FANS NEED TO KNOW
· Tickets are available ONLY at: www.srentertainment.in
· No tickets on BookMyShow, Insider, or third-party apps
· Each ticket includes a unique QR Code for entry
· No resale or black-market tickets will be accepted at venue
· Fan-first pricing, limited capacity per zone (Golden Circle, Lounge, General)
�� A NEW CHAPTER IN INDIA’S LIVE MUSIC LANDSCAPE
As India welcomes Bruno Mars for the first time, the tour doesn’t just promise showmanship — it promises fairness, accessibility, and respect for fans.
SR Entertainment’s decision to own the ticketing process isn’t just operational — it’s ideological. In a rapidly growing market, it sets the tone for how major events should be conducted in a country where demand has begun to rival global metropolises.
��️ Pre-sale Begins: August 2, 2025
��️ General Sale Opens: August 4, 2025
�� Exclusively on: www.srentertainment.in
For press inquiries, interviews, and credentials: events@srentertainment.in